Plus, Adobe’s new partnership with Box
| The landscape is changing for how customers discover and build trust around brands. GenAI-powered search brings about different behaviors and expectations as more people use it. Today, contributor Dave Minifie gives us a rundown of how you can get started on generative engine optimization (GEO) to build brand visibility and credibility in this evolving space. Also today, we’ve teamed up with old friend Scott Brinker for our new 2025 State of Your Stack Survey to help members of the MarTech community understand the future of the tools and capabilities we rely on each day. Please take this brief survey and add your voice. Chris Wood
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| Marketing artificial intelligence (AI) | | | Learn how to adapt to generative AI-powered search and ensure brands remain relevant, trustworthy and highly visible. | | |
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| Marketing artificial intelligence (AI) | | | Box enterprise users can edit images, and soon videos, collaboratively using genAI tools through an Adobe Express integration. | | |
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| Marketing artificial intelligence (AI) | | | Integrating a brand LLM is essential for managing your company’s most valuable asset — your brand identity. | | |
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| Digital advertising | | | Download Lotame’s Global Research Report. | | |
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| MarTech webinar | | | Get expert advice on how deliver the right message to the right audience at the right time across email, social, SMS, digital ads, and more. | | |
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| HubSpot | | | HubSpot launched 92 updates last month and we’ve identified the 14 most impactful for your team’s performance and strategy. | | |
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| Marketing artificial intelligence (AI) | | | Train genAI to amplify creativity, maintain brand voice and streamline marketing workflows. | | |
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| Retail | | | Learn how to create impactful web push campaigns and reach your audience at just the right moment with personalized messages that inspire action. | | |
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| Email marketing | | | Seemingly unrelated decisions, from account management to email timing, can block your messages from inboxes. Here’s how to fix it. | | |
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| Free industry report | | | Discover the latest trends in stack management, tool adoption, and more in the 2024 MarTech Replacement survey. Download your free copy | | |
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MarTech research | | Surveys and research reports to make you a more-informed marketer | | The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required). NEW! Take the 2025 State of Your Stack Survey and help the MarTech community understand the current and future state of martech stacks. It takes just a few minutes to complete. | | |
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What they're saying | | “Think of GEO as SEO’s smarter sibling. It helps brands optimize content for AI systems that think and respond like consumers. By mastering GEO, brands can ensure their voice remains authentic, trustworthy and present in the AI-driven digital landscape.” Dave Minifie in How marketers can succeed with generative engine optimization. “Countdown timers create urgency, motivating users to act quickly on limited-time promotions or events. Perfect for time-sensitive campaigns, this feature helps boost engagement and conversions by visually reinforcing deadlines in your CTAs, making it easier to capture attention and drive desired actions.” Tyler Samani-Sprunk in The 14 most impactful Hubspot updates from November 2024. | | |
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