Richard Jones is the CRO of performance marketing engine Wunderkind. We recently spoke with him about his experiences as a two-time CEO, how brands can provide genuine value to the customer in exchange for their data, and the digital marketing trends that retailers need to keep an eye on in the near future.
Email remains a customer-centric channel, with marketing automation letting brands personalise their customer experience – at scale – while learning more about their audience.
The latest trends, developments and statistics in social media. Stories this quarter include the latest shopping features from YouTube and TikTok, Meta’s increased focus on AI and the metaverse, and new privacy features from WhatsApp.
Bringing together survey results from more than 700 marketing professionals, Econsultancy’s annual Future of Marketing report looks at the trends shaping the industry and marketers’ priorities over the next two years against a backdrop of post-pandemic recovery and unprecedented economic challenges.
