Helping buyers who have settlement questions | Is 'ranking' or 'sorting' different from 'filtering out' listings? | How brokers can delegate to free up time
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Helping buyers who have settlement questions Some consumers may have questions about how the practice changes will impact their experience buying or selling a home. Low-income home buyers, military veterans and other underserved groups may need specific guidance to understand how compensation will work in their transactions. Do you know how to support your clients and keep them on the path toward homeownership? Listen to "Drive With NAR."Full Story: REALTOR® Magazine/Drive With NAR (6/3)
Listing Presentation Guide When it comes to listing presentations, there is one cardinal rule: don't wing it. An intentional and structured listing presentation is paramount to your success, ensuring that every conversation with a potential seller convinces them that you are the perfect agent to sell their home. Check out this guide that walks you through the only Listing Presentation you need, in any market.
Yes, ranking or sorting listings is the ability to organize a list of MLS listings in a particular order. Examples of criteria that may be used to rank or sort may be the property sales price, the number of bathrooms or bedrooms, the property location, etc. Ranking or sorting must not involve the removal or the blocking of MLS listings, which prevents the communication of those listings to a client or customer. Get more facts about NAR's proposed settlement agreement at facts.realtor.
Rei Inamoto, founding partner of I&CO, breaks down four rules emerging in the advertising world. Brand storytelling shifts toward product stories, brands seek trusted differentiation over emotional connection, the brand universe is superseding the ecosystem, and repeatable systems are more sustainable than scalable models, Inamoto writes. Full Story: Fast Company (tiered subscription model) (7/1)
Four Seasons capitalizes on TikTok buzz to build audience A toddler's viral endorsement on TikTok for the Four Seasons Orlando created an opportunity for the luxury hospitality brand. The Four Seasons was ready for the moment and welcomed baby Kate as a brand ambassador, and Sarah Tuite, senior vice president of corporate communications and public relations, says, "We felt that an initial response was necessary to acknowledge that as a brand, we were paying attention." Full Story: PR Daily (7/1)
Headlines are the heavy lifters, so get them in shape Tom Corfman, a senior consultant with RCG and director of the Build Better Writers program, offers tips on writing headlines that intrigue readers. Draft the headline before the story to establish focus, don't lean on keywords, keep attention span in mind and avoid vagueness, Corfman writes. Full Story: PR Daily (7/1)
Real Estate Trends
Photos: Million-dollar homes sold in Washington, D.C.-area May home sales around Washington, D.C., featured several multi-million-dollar listings, including a $4.275 million mansion sold by listing agents Robert Hryniewicki and Jennifer Thornett of Washington Fine Properties. Russell Firestone of TTR Sotheby's International Realty served as the buyer's agent. Full Story: Washingtonian (7/1)
Technology & Innovations
How tech is transforming real estate The real estate industry has seen substantial transformation due to technological advancements, streamlining processes from property listings to final transactions. Initially reliant on manual processes and extensive paperwork, the industry now leverages online listings and virtual tours. Full Story: TechBullion (UK) (7/1)
Fair & Equitable Housing
Flood zone poses challenge for affordable complex McEwan Homes, an affordable housing complex in Athena, Ore., located along a floodplain, may change its funding designations to avoid closure or sale due to U.S. Department of Housing and Urban Development restrictions. The Umatilla County Housing Authority plans to transition the complex from public housing program to a Section 8 voucher system, allowing residents to stay in their homes. Full Story: East Oregonian (Pendleton) (7/1)
Legislation & Regulation
Banks urged to boost efforts to sell insurance products A PYMNTS Intelligence survey found 44% of respondents saying they would be comfortable looking to their financial institutions to meet their insurance needs, reflecting a growing trend, particularly among Generation Z consumers. However, many consumers are unaware of whether their bank provides insurance products, and banks need "a balanced omnichannel approach" to marketing to increase awareness of such offerings, says Mike Mahoney of Franklin Madison. Full Story: PYMNTS (6/28)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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Advertisements placed in Navigate With NAR do not reflect endorsements from NAR. NAR does not evaluate the advertised services or products, or any claims made in the advertisement. NAR is not responsible for any inaccurate or false statements or claims made in the advertisement or in any materials. NAR does not endorse, sponsor or recommend the Advertiser or Advertiser’s products or services. NAR makes no guarantees, warranties or representations about the Advertiser and Advertiser’s products or services.
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