How to turn LGBTQ+ marketing into year-round endeavor Marketers can ensure LGBTQ+ brand initiatives become a your-round endeavor by aligning strategy with a brand purpose and prioritizing issues based on product or market relevance, writes Wolff Olins' Brian Meyers. Another strategy that Meyers explores is ensuring efforts to expand the brand customer base do not disenfranchise current customers. Full Story: Ad Age (tiered subscription model) (7/11)
Manhattan luxury residential sales top pre-pandemic levels Luxury residential sales in Manhattan in the first half of this year surpassed pre-pandemic numbers, according to Donna Olshan of the brokerage firm Olshan Realty, highlighting the resilience of the market despite rising interest rates. In contrast, luxury sales are below the pre-pandemic baseline in the national market, says Redfin's Taylor Marr. Full Story: The Wall Street Journal (7/11)
Demand continues to outpace supply of U.S. homes Several economic indicators, including home prices and sentiment surveys, show strong demand from buyers in the U.S. Home prices remain high as the market experiences more demand than available supply for homes, especially in the real estate market. Full Story: MarketWatch (tiered subscription model) (7/12)
How single-family rental REITs are tackling affordability Single-family rental REITs are contributing to the nation's housing stock by developing properties as well as providing housing at more affordable price points than ownership. These companies are also working with tenants through various programs to help them afford to buy a home when they are ready to make that transition. Full Story: Nareit (7/11)
Legislation & Regulation
Survey: Average debt drops, but it still may affect savings Average personal debt levels have dropped by $554 compared with last year to reach $21,800, not including mortgages, according to a survey by Northwestern Mutual. Sixty-one percent of people with debt say that they prioritize debt repayment over savings. Full Story: Financial Advisor (7/11)
Sharing Navigate With NAR Powered by REALTOR® Magazine with your network keeps the quality of content high and these newsletters free.
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
SmartBrief Publishes More Than 200 Free Industry Newsletters - Browse Our Portfolio
