How Brooks Running Perfects Its Ecommerce

Brooks Running is a 100-year old company that continually innovates to deliver world-class running shoes. Its website takes a customer-first approach, finding ways to understand the range of interests of site visitors. From marathoners to trail runners and everyone in between, Brooks wants to deliver a unique experience tailored to the interests of that specific group. Through simple website testing and personalization, the brand has been able to do just that.

Join the webinar to hear from Brooks Running and Optimizely about their bestpractices for continually perfecting ecommerce experiences with a/b testing and personalization to stay strides ahead of the competition.