There has been a lot of press about the SBA Paycheck Protection Program and how it can help small businesses cover payroll and operating expenses. 

If you are considering applying for a loan from the program, here are some tips that are especially relevant to marketers.

There’s that part in every movie. It seems like the aliens/virus/rich kids’ sports team is going to win. And then … They begin to fight back.

What can you do as a marketer/business owner to help in this COVID-19 crisis? Here are eight ideas to spark your thinking 

From booze to bistros, from recruiting platforms to wholesale distributors – marketers and entrepreneurs are fighting back against the mounting economic difficulties. Read on to learn from their successes.

When companies talk about lead qualification, their focus is often on evaluating someone who has contacted their company to see if they are a right fit to buy.

But before you even try to weed out customers, they are doing it to themselves. 

MECLABS Institute, parent organization of MarketingSherpa, is releasing an emergency package of QuickWin services to work directly with your team, optimizing your funnel for the fastest path to revenue.

MECLABS is also providing 0% interest, customized pay-as-you-can plans for all of our offerings.

Just reply to this email if you have any questions, or click the link below.

• The Call-To-Action: Six quick checklists to help the busy marketer improve conversion rate
• Infographic: How to Create a Model of Your Customer's Mind
• The MECLABS Value Proposition Toolbox
• Marketing Swipe File Bundle: Transformative discoveries from 73 valid marketing experiments
• Infographic: The 21 Psychological Elements that Power Effective Web Design 
• Email Marketing: Bundle of 6 checklists to optimize your email marketing
• A Model of Your Customer's Mind: 21 charts and tools have helped capture more than $500 million in test wins
• Test Planning Scenario Tool
• Mobile A/B Testing: Quality assurance checklist
• MarketingSherpa Landing Page Handbook: How to raise conversions – data and design guidelines