Also: ChatGPT, creators and media agencies' AI strategies BuzzFeed News’ closure represents the struggles of news media, but larger, the mismanagement of digital media properties in a world of consolidation.
| BuzzFeed News' closure represents the struggles of news media, but larger, the mismanagement of digital media properties in a world of consolidation. Additional coverage: From holding companies to independents and influencer shops, agencies are now actively folding generative AI functions into enterprise and client work. More in this Digiday+ Media Buying Briefing. Marketers may be overlooking a generation of consumers who are neither millennials nor Gen Z: "Generation Zennial." To elicit direct responses from consumers, KFC franchisee KBP Brands is leveraging SMS marketing. Great Clips, New Amsterdam Vodka and Kruger Products are reaching out to hockey fans during the NHL Stanley Cup Playoffs, and they're taking a gamification approach to their ads to do so. Twitter CEO Elon Musk is now forcing advertisers that don't meet a certain spend threshold to pay for verification to run ads on the platform, sending marketers into chaos without time to prepare. Time is expanding its climate coverage at a time when the publisher is seeing increased investment from advertisers around sustainability content. Digiday presents Future of TV Week Today marks the beginning of Digiday's Future of TV Week — a series of virtual events and special coverage designed to take you deep on the most important topics in television advertising. Throughout the week, we'll keep you up to date on the key takeaways and ways you can join. Here's some of what's coming up: At what point will the overall TV ad market tip toward streaming once and likely for all? That's the question that investment chiefs from Horizon Media, OMD and UM Worldwide weigh in on to kick off the first episode of this week's daily series, The Future of TV. Enter your email here to watch. Tomorrow, the Future of TV Week Town Hall will facilitate a discussion on winning strategies and best practices in the business of TV. RSVP here to join us virtually beginning at 12 p.m. ET. During Wednesday's Digiday Gaming Advertising Forum, we'll explore the evolution of the gaming industry, from its humble beginnings to its current state as a billion-dollar industry with leaders from Roblox, L'Oréal and many more. RSVP here to join us. Also on Wednesday: We'll host an exclusive, invitation-only dinner in New York City for CTV leaders. The guest list is now full, but keep an eye out for coverage of the key takeaways and what we heard. Be on the lookout this week for more special coverage on the present and future of the TV, streaming and digital video advertising business. Digiday+ members can see a sneak peek of what to expect here. Other things to know about For publishers, recommending content has likely been a part of their repertoire for some time, helping them engage readers and contribute to revenue. New technology is helping publishers take content recommendation optimization to the next level. Produced in partnership with Marketecture. Join this webinar on May 4 at 2 p.m. EDT to learn more about how marketers tackle challenges to make the most of retail media now and in the future. Sponsored by Best Buy Ads. A well-built website delivers results and impact, and plays a crucial role throughout the buyer’s journey, from converting leads to engaging customers. They’re also a source of frustration for marketing teams, however, reevaluating the way they approach website operations can alleviate these headaches. Sponsored by Pantheon. | | |
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