How Cash App went viral on TikTok by leveraging an original song and hiring influencers who it advised to make fun of 'how broke you are'

From execs to budtenders, 2,000 people have lost their jobs in cannabis. We're keeping track of all the job cuts across the industry here.

Jeremy Berke | Amid investigations, lawsuits, and slumping valuations, cannabis companies are reeling. To stay afloat, they're cutting workers.

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LAST TOWN BEFORE MARS: A senior executive at SpaceX is going door-to-door in South Texas to convince people to move out of the rocket company's planned Mars spaceport

Dave Mosher | When homeowners in Boca Chica hesitated to sell their properties to SpaceX, the senior director of finance began flying down to play dealmaker.

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Why a sneakerhead who made $225,000 in sales last year says he won't sell on StockX or GOAT

Shoshy Ciment | A 20-year-old sneakerhead made $225,000 reselling sneakers last year. Here's why he doesn't use StockX or GOAT.

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We identified the 54 most powerful people at Netflix. Here's our exclusive chart of its top executives and their roles.

Ashley Rodriguez, Shayanne Gal | Business Insider spoke with current and former employees, as well as industry experts, to identify the Netflix executives with the most influence.

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A sneakerhead who made nearly $7 million in sales last year reveals which sneakers are most worth the investment

Shoshy Ciment | Here are the shoes that sneakerhead Adeel Shams says are worth investing in — and one type people should stay away from.

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Wayfair is laying off more than 500 workers

Mary Hanbury | In a statement to Business Insider, a Wayfair representative said 350 jobs would be affected at its Boston headquarters.

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Why former NBA journeyman Nate Robinson launched his own clothing brand without banking on help from Nike or Adidas — and why he eventually wants to push into sneakers

Shoshy Ciment | "We want to earn our fans. We want to earn our love and respect," Nate Robinson said of his decision to essentially start the brand from scratch.

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Meet the 11 power-player marketing execs who will battle it out in the next phase of the streaming TV wars

Tanya Dua, Ashley Rodriguez | These execs from companies like Hulu, Disney, and Apple have to convince people to open their wallets to subscribe in an increasingly crowded market.

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From hiding their mansions on Google Maps to building $500,000 panic rooms, rich people are sparing no expense to keep their lives private and secure

Hillary Hoffower | Rich people's desire for privacy has only increased in a technological age. They're proceeding with caution when it comes to grand displays of wealth.

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