Food Network enters crowded UK social food video market, How Food52 is trying to cure the native ad growing pains, Messaging app Line is bringing its retail stores to America, My Email Subject
| In 2014, CBS launched CBSN, a free 24-hour streaming news channel available online and across streaming devices, with the mantra of not being an online cable news channel. Three years in, CBSN is now profitable. In June, Food Network UK had 21 million views across platforms, up from 8 million in May. Here's how Food Network achieved this international growth. Food52 is using its distinct editorial features, including its hotline and menu generator, to try to differentiate its branded content. "We plan to succeed in countries where our messaging app is not successful." Messaging app Line isn't as popular elsewhere as it is in Asia. That isn't stopping the brand from expanding globally through its Line Friends stores, with its newest location now open in New York City. Shoe brand Kickers is capitalizing on shoppers' fear of missing out to compel them to make purchases on its site. Act fast -- the extended deadline for the Digiday Awards is this Thursday, August 3. Executives from Vice Media, Shake Shack, Samsung, Pernod Ricard and more are standing by to judge this year's submissions, so don't miss this final deadline. Tomorrow: Learn how leading media companies and publishers are responding to the challenges of ad-blocking in this panel webinar. Sponsored by Instart Logic. |
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| Sahil Patel CBSN is CBS News’ attempt to reach new and younger viewers. Three years in, it’s growing — and profitable. |
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| Lucinda Southern "Markets are nuanced. International markets don't live in boundaries; they are interested in global food trends.” |
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| Lucia Moses The recipe site is trying to avoid the native ad commodity trap by packaging its distinctive features for advertisers. |
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| Yuyu Chen Line, the hottest messaging app in Japan, is trying to expand globally in countries where its messaging business is not successful with Line Friends stores. |
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