| | | | | How CBS’s Racy Campaign Got Bull Off to a Big Start and Huge Ratings Network’s double entendre slogan titillated viewers By Jason Lynch In New York and Los Angeles, it was impossible to escape the billboards for that high-profile new entertainment project featuring an attractive, successful entrepreneur and the suggestive slogan, "He'll get you off." No, it wasn't the campaign for this weekend's Fifty Shades Darker, but a far less likely program: Bull, CBS's freshman procedural drama starring...
Read more » | | | | | | | | | | | After Turning Fargo Into a Brilliant Series, Noah Hawley Aims to Do the Same With the X-Men Universe The showrunner talks juggling Legion and Fargo’s third season By Jason Lynch Three years ago, Noah Hawley did the impossible: he made a TV adaptation of Fargo that held its own with the classic 1996 Coen Brothers film that inspired it. He then topped himself a year later, turning Fargo's second season into the best TV show of 2015. Now the creator is ready for his biggest...
Read more » | | Katie Couric on National Geographic, Returning to Today, Life After Yahoo and Megyn Kelly Her new documentary explores the complexities of gender By Jason Lynch Few broadcast journalists have had a career as varied as Katie Couric's. She's worked for all three broadcast news organizations, presiding over morning news (co-hosting Today from 1991 to 2006), evening news (anchoring CBS Evening News from 2006-2011) and a daytime talk show (Katie, from 2012-2014). Since 2014, she has served as Yahoo's global news...
Read more » | | NBCUniversal’s Oxygen Will Rebrand as a Full-Time Crime Network Struggling channel will battle Investigation Discovery for viewers By Jason Lynch Oxygen, which has struggled to connect with viewers since it launched in 2000, is rebranding as a crime-themed network for women, NBCUniversal announced today. But NBCUniversal will still only have one cable network devoted to crime in its stable: Cloo, which aired crime-themed library content, folded up shop today. With the rebranding, NBCUniversal will target...
Read more » | | | | | Netflix Announces Stranger Things Season 2 Premiere Date With Surprise Super Bowl Ad Spot includes an Eggo commercial from 1979 By Jason Lynch If it seems like the world is turning upside down, Netflix just confirmed it. Continuing its tradition of using big TV moments to announce the premiere dates of its shows, Netflix dropped a surprise ad during the Super Bowl's third quarter for Stranger Things 2, which will debut around Halloween. Stranger Things 2 is the...
Read more » | | Super Bowl Ratings Fall From Last Year, as 111.3 Million Watched the Patriots’ Overtime Win on Fox Fifth most-watched of all time By Jason Lynch The first overtime in Super Bowl history wasn't enough to jump-start this year's Super Bowl ratings. An average of 111.3 million viewers watched Tom Brady lead the New England Patriots back from a 25-point deficit to beat the Atlanta Falcons in overtime, 34-28, according to Nielsen's fast national ratings. That number, which makes it the...
Read more » | | Nielsen Receives Media Rating Council Accreditation for Its Digital TV Measurement This seal of approval is key for buyers By Jason Lynch After its total audience measurement rollout plans hit a few bumps last month, Nielsen has received a key bit of good news from the industry: It now has Media Rating Council (MRC) accreditation for digital measurement in its TV ratings. The accreditation from MRC, the de facto measurement standard in digital advertising (also used by...
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