While Baidu’s Sunnyvale office focuses on AI and autonomous vehicles, the Chinese tech company also has grown a sales team there to work with US platforms.
| From exploring how China’s Baidu works with Snap, Pinterest and Reddit on ad sales to P&G investing in new categories, here are our top stories for Wednesday. Read more below. This year, Baidu secured partnerships with Snap, Pinterest and Reddit. The effort is part of Baidu’s global business unit, which makes revenue from subscription-based apps, a native advertising platform and conventional ad sales with partners like Snap. Quibi, Jeffrey Katzenberg’s mobile-only streaming video service, is asking companies to produce horizontal and vertical versions of shows so that viewers can switch between the two and see more of the story. Largely executives are not balking at Quibi’s so-called dual-asset demand. As its marquee shaving brand Gillette continues to lose market share, P&G has instead turned its attention to developing new premium products in the shaving category, acquiring smaller digitally-native brands, as well as trying to stay ahead of consumer trends in other of its top product categories. Other things to know about Want to be recognized by Digiday? This year’s Digiday Awards' categories allow you to showcase your company, campaigns and creative and join a list of past winners that includes Edelman, Vice and MullenLowe Group. New data privacy laws can be the spark you need to leverage consent and first-party data to build even better customer experiences. Learn how a customer data platform can help. Sponsored by BlueConic. | | |
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howdy! howdy! howdy! | Sponsored by GumGum | | Tokyo 2020 is set to be the first programmatic games | | The 2016 Olympics faced lackluster TV ratings as viewers scattered into the digital wilderness. Heading into Tokyo 2020, sponsors will focus on programmatic techniques to reach beyond television. | | |
howdy! howdy! |
| Audio Anywhere | | National Public Media’s Gina Garrubbo: The golden age of audio is here | | On this week's episode of The Digiday Podcast, Brian Morrissey sits down with Gina Garrubbo, CEO of National Public Media, for a podcast about podcasts. The two discuss whether or not we've reached the golden age of audio, trends in monetization and sponsorship, and why smart speakers are falling short of expectations. |
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