How companies can elevate the digital customer experience As the customer journey becomes more complex, it’s important for brands and retailers to deliver the best customer experience. Here are some trends and examples to consider.
ClickZ Daily: June 17, 2020 |
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| Happy Wednesday! As the customer journey becomes more complex, it’s important for brands and retailers to deliver the best customer experience. Here are some trends and examples to consider courtesy Capgemini. It’s not enough to have an online presence for your brand. You need to invest in digital transformation that will enable your customers to browse your products across all devices and channels, says Capgemini. Also Brandon Redlinger, Head of Growth at Engagio, provides three marketing insights that help find sales leads that still want to hear from you. He writes: When you combine third-party intent data with first-party engagement insights, you can accurately measure active demand and prioritize your coordinated sales and marketing plays. This helps you only focus on the lowest-hanging fruit that is in-market right now. AI in Marketing Virtual Summit We are hosting an exclusive AI in Marketing Summit (half day) on June 25 alongside IBM Watson, Adobe and Salesforce, which brings together leading experts (Brian Solis included) and innovative AI marketing technologies from around the world. The the virtual event, we will be exploring how to harness the power of AI to rapidly transform the way in which you communicate with your customers. In addition to three keynote sessions, there will also be a showcase (no sales pitches, 15 minute show and tell) of some of the leading Marketing AI technology companies as well as virtual speed networking. You can register for free using this unique link: https://virtual.clickz.com/ |
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Case Study Tereza Litsa As the customer journey becomes more complex, it’s important for brands and retailers to deliver the best customer experience. Here are some trends and examples to consider. |
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Digital Marketing Brandon Redlinger Brandon Redlinger, Head of Growth at Engagio, provides three marketing insights that help find sales leads that still want to hear from you. Read more |
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| AI & Automation Jacqueline Dooley Five examples of AI’s use in B2B marketing technologies including ABM platforms, predictive analytics, AI-powered CRMs, and predictive compliance for social media campaigns. Read more |
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| Digital Advertising Peter Klayman Say goodbye to low conversions, poor engagement and below average retention. Read more |
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| Data & Analytics Kamaljeet Kalsi Board members, C-level, and Director+ level executives disclose their marketing technology budget plans, their “stalwart” technology, and challenges keeping them on edge. Read more |
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| AI & Automation Joydeep Bhattacharya AI has long been muted as an “industry game-changer” in the marketing sector. Today, we look at what the leading consultants have to say about the usage of AI in marketing. Read more |
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Digital Advertising The COVID-19 pandemic has changed the world as we know it, and brands have had to reevaluate their present work structures, budgets, and strategies. While there isn’t a playbook for our current situation, companies realize that they need a new approach to their marketing activities. Download now |
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| Digital Transformation Businesses need to meticulously think through each step before they embark on the replatforming journey, as it's not just an easy site redesign or software upgrade. Download now |
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