How consumers’ attitudes to advertising changed since COVID-19 How much has COVID-19 affected consumers’ behavior? How should advertisers adapt? Unruly's Peer Network briefing has everything you need to know.
ClickZ Daily: May 20, 2020 |
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| Happy Wednesday! We recently hosted our latest Peer Network Briefing with Norm Johnston, CEO at Unruly, and Rebecca Waring, Global VP of Insights at Unruly, for an exclusive briefing about the changes in consumers’ behavior and what they mean for advertisers. Emotion is more important than ever in advertising. According to Unruly, happiness and inspiration work well right now making a difference in a time that negative messages are prevalent. Also, Alliant’s Chris Morse looks at how shifts in privacy and browser policy are taking data that was previously thought too cumbersome – like offline data – and making it valuable again. He writes: To be clear, there is value in online cookie-based data. It’s fresh data, which is great for identifying in-market audiences. The other side of that is that it has a limited shelf life. Real world action data, however, has more long-term value, in that it can help identify future purchases and brand affinities. |
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Digital Advertising Tereza Litsa How much has COVID-19 affected consumers’ behavior? How should advertisers adapt? Unruly's Peer Network briefing has everything you need to know. |
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Analyzing Customer Data Chris Morse Alliant's Chris Morse looks at how shifts in privacy and browser policy are taking data that was previously thought too cumbersome - like offline data - and making it valuable again. Read more |
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| Data & Analytics Matt Voda For brands that are moving away from previous click-based attribution methods like MTA, there are options to consider. Matt Voda, CEO of OptiMine Software, highlights these options and explain the simple changes that are bound to make a large impact on a brands marketing tactics. Read more |
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| Digital Leaders Jacqueline Dooley ClickZ spoke with Arm’s CMO about how she’s helping shape company-wide digital transformation initiatives across all facets of marketing & communications. Read more |
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| Digital Marketing Kamaljeet Kalsi 57% organizations had a formal plan for agile adoption, 63% of UK shoppers said exceptional CX boosted brand loyalty, 137% consumers opened in-app push notifications during the pandemic, and more. Read more |
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| Digital Advertising Omri Argaman User acquisition is an important part of the conversions game, but what they could be missing in their marketing campaigns during the COVID-19 pandemic is the opportunity to retarget users who are more accessible and available now. Read more |
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Actionable Analysis Many companies do competitor analysis when they develop a digital marketing strategy and never get back to it later. That’s an oversight, because in many cases, a timely update on your rivals’ online moves could help you adjust your campaign mid-way and let it perform better in the end. Download now |
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