How content drives SEO; Instagram tips for PR pros; How to refocus your writing; How to partner with freelance reporters; and more

WEBSITES

3 ways to drive better SEO results for any website

How can PR pros help an organization get better results on search engines like Google, leading to more leads and sales? It all goes back to content creation.

SOCIAL MEDIA

Infographic: How to feature your organization in Instagram Stories

The video blogging feature has become a major hit with users on the social media platform, but do consumers want to interact with brands in the same way? Consider these guidelines.

WRITING & EDITING

15 key questions to help writers get back on track

These insightful queries are great for editors working with stymied authors, but they’re equally helpful for your own writing.

MEDIA RELATIONS

8 ways to build a relationship with freelance reporters

As more journalists are working outside of traditional media companies, PR pros must reconfigure their outreach efforts. Here’s how these new media pros want to be contacted.

RAGAN CONFERENCE ALERT

Call for speakers at our Brand Storytelling & Content Marketing Conference

Present a sponsored speaking session at our event in Disneyland to connect with your target audience and boost your brand.

CONTENT MARKETING

How native content helps consumers 50 and older make purchasing choices

For communicators looking to reach the millions of consumers in this powerful demographic, native ads offer a helpful advantage. Here’s how to get the most from your campaign.

PR DAILY AWARDS

Have you mastered the art of creative content?

Don’t miss this week’s June 28 final deadline to enter PR Daily’s Content Marketing Awards. Submit individual work or work on behalf of your team or clients.

FROM THE ARCHIVES

How to make maximum use of micro-influencers

Though these social media icons may have smaller followings, the data suggest audiences are more engaged with these niche figures. Here’s how to capitalize.

MEDIA RELATIONS

Study: Journalists a top source for providing accurate news

Earned media is more important than ever as organizations tackle the problem of fake news and waning public trust.

PR DAILY AWARDS

Earn your moment in the spotlight for your storytelling prowess

Enter PR Daily’s Content Marketing Awards to win recognition—and more—for the engaging content you created.

CONTENT MARKETING

Ready to craft a content strategy? Answer these questions first

Pore over these crucial branding, distribution and technology considerations before blasting out your next campaign.

RAGAN CONFERENCE ALERT

Are you following these do’s and don’ts of brand journalism?

Learn these tips to perfect the craft—and get more ideas when you join your peers in Manchester, Vermont for this can’t-miss roundtable.

WRITING & EDITING

Infographic: How to write irresistible headlines, from A-Z

Read on for an alphabet’s worth of tips to craft zippy, snappy, satisfying story-toppers.

PR DAILY AWARDS

You deserve to be honored for your nonprofit prowess

Share your powerful nonprofit campaigns, partnerships and creative PR content. Enter PR Daily’s Nonprofit PR Awards. Save $25 per submission when you enter by July 12.