How Contextual Advertising Can Make Your Data Privacy Woes Go Away

Stymied by data privacy and brand safety? Defensive tactics like blacklists, whitelists and keyword blocking can ensure your ads run in safe spaces. But when you stay in your contextual comfort zones, reach atrophies and new audiences go unexplored. And, ready or not, the California Consumer Privacy Act (CCPA) is here, expanding the rights of consumers regarding how their data is used, shared and stored. Ultimately, this affects all brands that want to reach the right audiences and provide great user experiences.

Register now to find out what the new status quo means for brands. GumGum CEO Phil Schraeder will share tips for developing and operationalizing your business mindset to be “privacy forward.”