This week's Future of TV Briefing looks at the relationship between YouTube Shorts and traditional YouTube videos as video publishers adopt the former in hopes of contributing to -- and not cannibalizing -- the latter. In the third episode of Digiday podcast The Return, ad agency Fitzco sees its first positive case of Covid-19. While the team is disappointed, there are no active plans of turning back the clock to pandemic lockdown. Advertisers on TikTok need to follow a few best practices if they're going to succeed on the platform, such as always thinking vertically, and being comfortable with the style of the creators they work with. There is perhaps no social media platform that is more appropriate for publishers than Twitter. In this Digiday+ Research deep dive, we look at why this is. Other things to know about Join us for Digiday's Media Buying Summit: The Programmatic Buyer from October 12-14 in Palm Springs, as we connect with top execs on the trials and successes of navigating the turbulent but nutrient-rich waters of the industry. Brands are adapting to a world where it costs more to do business by evaluating their existing marketing efforts, refining their offers and leaning on reliable partners. Sponsored by Vericast.
This week’s Future of TV Briefing looks at the relationship between YouTube Shorts and traditional YouTube videos as video publishers adopt the former in hopes of contributing to — and not cannibalizing — the latter.
No publisher can recession-proof their business, but they are working to stand out to advertisers during tough economic times with the promise of engaged reader communities.
In the third episode of Digiday podcast The Return, Fitzco sees its first positive case of Covid-19. While the team is disappointed, there are no active plans of turning back the clock to pandemic lockdown.
Advertisers on TikTok need to follow a few best practices if they’re going to succeed on the platform, such as always thinking vertically, and being comfortable with the creator’s style they work with.
There is perhaps no social media platform that is more appropriate for publishers than Twitter. In this Digiday+ Research deep dive, we look at why this is.
Barely a week has passed since the announcement that the third-party cookie’s execution has been stayed further and there’s already evidence that ad execs are using it as an excuse to slow down preparation plans.
