|
| |
|
|
This Study Reveals How Cord Cutters’ and Cord Nevers’ TV Preferences Differ One group just loves Netflix By Sami Main Cord cutters, people who have opted out of standard cable TV subscriptions, and Cord Nevers, people who never had any standard TV subscriptions to begin with, have different tastes in streaming platforms and shows. This is according to the latest Cord Evolution study from GfK MRI, which addressed streaming attitudes and behaviors from 10,000 people...
Read more » |
|
| |
|
| Promoted Content by Adobe | | |
|
|
| |
|
| |
|
Ford and Subway Sign On for Telemundo’s First Original Music Drama Think Empire, en espanol By Chris Ariens As Spanish-language TV in the U.S. continues to move away from the sappy storylines of the telenovela, one network is banking on a combination of music, action and romance to grab viewers. Telemundo, NBCUniversal's fast-growing Spanish-language network, will debut Guerra de Idolos (War of Idols) tonight. Think Empire, but in Spanish. The network has landed...
Read more » |
|
Bill Nye Is Taking on Hot Button Issues in a New Netflix Series for Millennials Bill Nye Saves the World is The Daily Show, but with science By Sami Main With original series galore, Netflix has some of the most premium comedy and dramatic programming available to viewers. But as millennials choose on-demand content, with or without ads, they have the opportunity to opt out of content from news stations on TV or online through social media and their websites. And social media has become...
Read more » |
|
Why Interactive Ads Are Becoming the Norm for Streaming Platforms Finding ways to keep viewers engaged By Sami Main Technology around TV keeps advancing, and advertisers are desperate to keep up with changing viewer behaviors. If people walk out of the room when ads appear on traditional TV, will the rise in streaming platforms change their habits? Companies like BrightLine and true[X] have tried to solve the problem by creating targeted and interactive ads...
Read more » |
|
| |
|
CBS All Access Added a Small Library of Movies to Its Streaming Selection Without Telling Anyone Subscribers can now watch a few Paramount titles By Sami Main Earlier this week, CBS All Access added new titles into the thousands it already has in the mix. Joining original series like The Good Fight, a spin-off of The Good Wife, are a strange combination of Paramount-owned film titles. Just 16 movie titles have been added for CBS All Access members, ranging in genre from...
Read more » |
|
Why Brands Like HBO and WWE Are Flocking to Streaming Subscription Services TV viewers are slowly ditching cable By A.J. Katz In the history of TV--all 75 years of it--there has never been a time when so much content has been so readily available to watch. But with the average cable package now topping $103, according to Leichtman Research Group, and a new wave of direct-to-consumer services, viewers have more choices than ever in how they...
Read more » |
|
Elisabeth Moss, Rob Lowe and Other TV Stars Reminisce About Their Most Memorable Ads Excedrin, Pabst Blue Ribbon and AOL spots gave them an early boost By Jason Lynch Long before Elisabeth Moss, Chris O'Donnell and Patricia Heaton were big TV stars--and they were either looking to break into the business or pay the bills until their next big part came along--they relied on commercial gigs to keep them going. As part of an recurring series, Adweek has asked TV personalities like Andy Samberg,...
Read more » |
|
