How Dateline NBC looks to grow its podcast business with Apple

NBC’s true crime newsmagazine show is offering a paid podcast subscription through Apple starting today, to give Dateline fans ad-free listening, bonus episodes and other perks.

August 29, 2022

NBC's true crime newsmagazine show is offering a paid podcast subscription through Apple starting today, to give Dateline fans ad-free listening, bonus episodes and other perks. Additional coverage: Digiday+ Research surveyed publishers to find out where their revenue is coming from, how their revenue streams compare with six months ago and where they'll be focusing over the next six months -- in light of a possible recession. Steven Cardwell, vp of originals marketing at HBOMax, talks about how marketing the new "Game of Thrones" prequel compares to other genres and more in this interview. OMG's global CEO says he expects the rest of 2022 to soften while 2023 will experience a quick, V-shaped recovery. More in this Digiday+ Media Buying Briefing. Haircare brand Olaplex is investing in a paid approach on TikTok, aiming to "continue to drive awareness of our brand" for new consumers, according to CMO Charlotte Watson. In this second installment of a research series on emerging technologies, Digiday+ Research looks at how marketers are -- and aren't -- using AR and VR. Other things to know about Join us for Digiday's Media Buying Summit: The Programmatic Buyer from October 12-14 in Palm Springs to connect with execs from Dentsu, Canvas Worldwide, Havas and many more. Publishers, as the pandemic-spurred e-commerce spending growth slows, we want to know: How are you approaching affiliate marketing in 2022? Sponsored by Skimlinks, a Taboola company. Join this webinar on September 14 at 1 p.m. EDT to learn how marketers can use the extended cookie deprecation timeline to develop strong data management strategies. Sponsored by Adobe. Top Stories Ivy Liu Audio Anywhere How Dateline NBC looks to grow its podcast business with Apple NBC’s true crime newsmagazine show is offering a paid podcast subscription through Apple starting today, to give Dateline fans ad-free listening, bonus episodes and other perks. howdy! Digiday+ Digiday+ Research: Publishers look to diversify revenue streams ahead of possible recession Digiday+ Research surveyed publishers to find out where their revenue is coming from, how their revenue streams compare with six months ago and where they’ll be focusing over the next six months — in light of a possible recession. Sponsored by Alliant Advanced TV has become essential for brands’ audience strategies As spending on addressable linear and CTV advertising accelerates, data sources that are accessible and actionable will be critical. Advertisement howdy! Brands in Culture 'Tentpole-level marketing': HBO Max's Steven Cardwell on promoting House of the Dragon, Discovery+ merger Steven Cardwell, vp of originals marketing at HBOMax, talks about how marketing the new “Game of Thrones” prequel compares to other genres. Sponsored by MNTN How marketers are preparing for CTV’s next evolution Advertising developments across 2022 are framing the marketing team’s outlook on what’s in store for connected television in 2023. howdy! Digiday+ Media Buying Briefing: Omnicom Media Group's Florian Adamski on why he's not worried about a potential recession OMG’s global CEO says he expects the rest of 2022 to soften while 2023 will experience a quick, V-shaped recovery. Advertisement Sponsored by OneTrust Brands are showcasing trust as a core value to gain a competitive advantage Businesses worldwide are pivoting their strategies in response to consumer indication that privacy and transparency are top needs in the customer experience. howdy! Marketing on TikTok How Olaplex is looking to 'fuel' its organic growth on TikTok with a paid approach Leaning into a paid approach to TikTok now comes as the brand is aiming to “continue to drive awareness of our brand” for new consumers, said Watson. howdy! AR/VR Digiday+ Research: Ahead of a functional metaverse, how marketers are actually using AR and VR In this second installment of a research series on emerging technologies, Digiday+ Research looks at how marketers are — and aren’t — using AR and VR. All Latest Stories Navigating Economic Instability How BuzzFeed Inc.’s Edgar Hernandez is preparing for a recession while seeing signs of recovery The media company's CRO and his team presented a recession plan to its senior leadership in June and is seeing indications that consumer electronics and retail ad spending is rebounding.

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