OCTOBER 7, 2016

Hey there. Welcome to the WardsAuto Dealer 5 for Friday, Oct. 7. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

Dealers save automakers a bundle, the NADA Chairman tells WardsAuto during a Motor City visit. He notes: “The cars don’t just go off the line and to the customer.”

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If one vehicle among the Wards 10 Best UX winners symbolizes the industry’s winding-road journey into the user-experience realm, it might be the new Ford Escape.

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Did you know 68% of KBB.com shoppers plan to purchase within two months, and that KBB.com is the most influential site for shoppers choosing a dealership? It’s no wonder successful dealers list with Kelley Blue Book. Get Results Out of the Blue.

Audi’s top-ranked ad shows a man and a woman engaged in an over-the-top brawl at some sort of political event. Click here to find out what they’re fighting about.

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The auto industry’s cyclical nature can change the mood of Wall Street. Here’s yet another example.

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Check out our chart showing dealer inventory hitting a record level in September.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

Something else: Check out our F&I Resource Center sponsored by Ally. You'll find great info to boost profits in a vital department.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions to Waldo, WI; call off the search), contact Steve Finlay at sfinlay@wardsauto.com .

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...

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