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How DeRay Mckesson Turned Social Media Into a Powerful Tool for Social Justice And harnessed Twitter to help build a movement By Kristina Monllos DeRay Mckesson is tweeting. More specifically, he's tweeting about the rapper Young Thug. We're sitting in a mostly empty Mexican restaurant inside the Dream Hotel on West 16th Street in New York, where ...
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Amid Disappointing Sales, Bud Light Calls for an Early End to Its Rogen-Schumer Campaign Brand will focus on Lady Gaga, NFL partnerships By Erik Oster "The Bud Light Party" has ended a little earlier than expected.
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Here's What Gen Z and Millennials Love and Hate About Instagram and Snapchat They enjoy both apps, but not equally By Christopher Heine Since its debut in 2010, Instagram has accrued an impressive 300 million daily users. But with the ascendancy of 4-year-old Snapchat, which now boasts 150 million fans and counting, Instagram is looking over its ...
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6 Social Media Archetypes for the Modern-Day Brand Influencer Machine learning software identifies top 2016 trends By Marty Swant Long before there was social advertising, there were archetypes. Not archetypes of brands, per se, but archetypes of the people we all admire and aspire to be. Those archetypes have shifted over time, from heroes ...
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Infographic: What Business Travelers Want From Apps, and the Brands They Turn to Most Food and booking capabilities are most important By Carrie Cummings Comfort and ease have always been high priorities for business travelers, and as technology continues to penetrate every aspect of consumers' lives, they have more options to make trips as seamless as possible. A ...
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Duracell Picks Wieden + Kennedy as Its New Creative Agency of Record New York office to handle $30 million account By Patrick Coffee Duracell, the maker of North America's top-selling batteries, has chosen Wieden + Kennedy New York as its creative agency of record after a review.
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This Shopping Cart Helps People Make Healthier Choices When Buying Groceries Wunderman's latest for Lipton By Katie Richards One of the first steps toward a healthier lifestyle, outside of exercise, is making healthy choices at the grocery store. Wunderman MENA created a shopping cart that helps shoppers not only think about what they are ...
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