How DieHard Channeled Die Hard

If you've watched any live sports during the past week, you've probably caught Bruce Willis in a Die Hard "sequel," which is really just a DieHard and Advance Auto Parts ad. We spoke with The Marketing Arm, the agency behind the ad, and Advance Auto Parts chief marketing officer Jason McDonell about how the ad came together. The crew had to get creative for some of the shots for safety reasons. For instance, in the final limo scene when Argyle deploys John McClane’s famous “Yippee-ki-yay” line, the two weren’t actually in the car together during the shoot. Each of their parts was filmed independently and then spliced together in the editing room.

Read our exclusive story about the creation of this nostalgic spot.

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The Hot List is one of Adweek's most comprehensive lists of honorees. Each year, we highlight the hottest properties in TV, publishing and digital, but this year we've expanded the Hot List to cover brands as well. Below, you'll find everyone who made the Hot List:

We've got a new ad-tech term for you FLoC, which stands for Federated Learning of Cohorts. In non-jargon, it's a potential way browsers could implement interest-based advertising on the internet. As Google phases out cookies, it could be the key to the search giant's attempts to continue to dominate digital advertising.

Keep reading: Our latest explainer reveals the next steps of Google's plan.

Related: Take our Institute for Brand Marketing course called Marketing in a Cookie-less World. The complimentary course lets marketers know about the new—and better solutions being developed as cookies fade away.

Detergent brand keeps a valued post-game tradition alive despite the pandemic.

In the sports realm there are many winners—athletes, teams, leagues, media, and of course, brand marketers. This year, however, has tested the mettle of all sports pros.

Join Adweek for the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19, to hear from leading sports figures on and off the field on how they successfully navigated a year of upsets and transformation, and what's in store for the year ahead.

Early-bird passes available until 10/26. Register now.

Peruvian stars confront misconceptions and fears keeping women from getting mammograms.

Cannabis giant Canopy Growth targets female baby boomers for domestic doyenne's latest products.

Why taking a stand is especially important in 2020, and more lessons from this year's virtual conference.

Root Insurance backs game-changing Nascar star with sponsorship

Julia Goldin reminded anxious parents about creative derived from play.

The games are conducted live over video chat.