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Here’s How Digital Advertisers Are Using Waze to Connect With People Behind the Wheel Brands are betting on becoming more useful to drivers By Marty Swant Waze, the driving navigation app acquired by Google in 2013, pitches its ad products as being ideal for brands that want to act as a utility for drivers. Since launching the platform in 2012, Waze has worked with brands across a variety of industries--from Dunkin' Donuts and McDonald's to Adidas and AT&T. With an active...
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This Infographic Shows How Trump Is Absolutely Driving Media Twitter A detailed look inside 783,000 tweets worldwide By Christopher Heine Political viewers of all stripes have been inundated with news about President Donald Trump, whose immigration policies and potential ties to Russia have sparked controversy while his tweets routinely set digital chatter ablaze. Socialbakers just wrapped up eight months of research, looking at Twitter consumption around Trump-related subjects in six countries and offering eye-opening insights...
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BuzzFeed’s Latest Crazy Invention Is a Fidget Spinner That Contains Lip Gloss The publisher's Product Lab strikes again By Sami Main BuzzFeed has taken fidgeting to a new, glamorous level. Now, kids and people who want to stay "stylish" while they fidget can order a GlamSpin, a combination of a fidget spinner, lip gloss container and toy. The GlamSpin will have three flavors of lip gloss: Peach Whirl, Grape Twist and Strawberry Cyclone. BuzzFeed's Product Lab...
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Twitter’s New Star-Studded Ads Demonstrate How Hashtags Connect All Sides of a Story Two new spots debut today By Marty Swant Just a week after debuting a campaign featuring Chance the Rapper at the Cannes Lions festival, Twitter is rolling out two more additions to its lineup of ads aimed at helping people understand why they should be on the platform. The ads--part of the new #SeeEverySide campaign--will run on digital and online premium video platforms...
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The 8 Stages to Snapchat’s Extremely Buzzy 3-Year Ride at Cannes From candid remarks to a Ferris wheel, it's been an intriguing run By David Cohen The Snapchat-branded Ferris wheel at this year's Cannes Lions International Festival of Creativity is quite appropriate, as it's been a wild ride for the messaging app at the past three editions of the gathering in France. Snapchat founder and CEO Evan Spiegel took Cannes by storm in 2015, at the ripe young age of 25,...
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This Agency Made a Facebook Messenger Bot for Cannes That Turns Your Emotions Into GIFs Including a giant installation with more than 1,700 LED lights By Lauren Johnson CANNES, France--From winning awards to running around for meetings and panels, Cannes can be a stressful week. So, San Francisco-based Heat built a Facebook Messenger chat bot that plays off your emotions. "I think the technology is really exciting, especially because to me it seems like a way faster interface to use in interactive concepts,...
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Google Plans to Stop Scanning Users’ Emails for Ad Targeting Changes are coming later in 2017 By Marty Swant Google is going to finally stop reading your email-sort of. The email giant is planning to stop scanning the messages of its 1.2 billion users, which it has in the past used as a way of providing more accurate ad targeting based on each individual user's interests and behavior. In a blog post published today,...
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