When the pandemic brought normal life to a screeching halt and overwhelmingly shifted day-to-day interactions into the digital realm, companies selling B2B were forced to adapt. Suddenly, things like ecommerce, personalisation and consistent omnichannel experiences were no longer a 'nice to have' – they were a 'must-have'.
Edwyn Raine, Head of Digital at Jaywing Australia, offers some advice for getting started with conversion rate optimisation, including what research and resources to draw on, and how to start a testing culture.
Ruth Rowan is the CMO of global technology services company NTT Ltd. We caught up with her to find out about her role, how NTT Ltd. has adapted its strategy to the pandemic, and what her predictions are for the future.
Ecommerce Quarterly: Q1 2021 The Ecommerce Quarterly is a series of presentations by Econsultancy, which curates the latest trends, developments, and statistics in ecommerce.
Quick Guide to Learning from Digital Disruptors This abridged version of Econsultancy’s Learning from Digital Disruptors Best Practice Guide looks at how disruptive businesses operate, and the strategies and tactics they adopt for success.
On 27-28 April, this virtual conference will bring together thought leaders, brand marketers and digital professionals to discuss the importance of customer experience. Early bird passes are now available.
