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COVID-19 SPECIAL EDITION |
Customer Engagement Report |
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How have marketers been impacted? |
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It’s no surprise that organizations have been disrupted by the onset of COVID-19. And with the goal of “flattening the curve”, new government guidelines and consumer spending needs have forced organizations to innovate in order to thrive during this time. |
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Our latest edition of the Customer Engagement Report uncovers trends of how marketers have been impacted and are adapting their activities and investments as a result of the COVID-19 crisis. Insights include: - 96% say customer marketing innovations are here to stay
- 52% increased marketing spend since COVID-19
- 74% changed their approach to customer content
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