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If you are a paid member (either through FASO or BoldBrush Circle here on Substack), come see the latest ideas from us and our community in the BoldBrush Circle of Marketing community here: https://marketing.faso.com. We encourage you to join us and become a paid member today here. How Do We Decide the Best Way to Share Our Art?Debra Keirce
SPECIAL ANNOUNCMENT: Free Art Marketing Webinar with Lisa LebofskyFree and Open webinar for all visual artists happening this Thursday, April 25th at 11:00 AM CDT!Join us for a free, artist-focused webinar as we dive into art, creativity, & marketing with renowned artist Lisa Lebofsky. Along with industry experts Clint Watson, BoldBrush’s Founder & the marketing team. This webinar is open to all artists! Thursday, April 25th at 11:00am CDT (12:00pm EDT, 10:00am MDT, 9:00am PDT) BoldBrush Recommends: Racine HollyThe following article was written by Debra Keirce, a regular contributing author to The BoldBrush Letter. How Do We Decide the Best Way to Share Our Art?In this vast world of ways you can present your artwork to the world, do you have criteria for which you choose? How do you decide which art shows, societies, teaching experiences, or galleries are worth your time? Do you have a list? I bet you do, even if you haven’t written it down. This month, I thought to share some considerations from myself and artists I know. These are some things we take into account when deciding what will bring the most return on investment. 1. Audience Engagement: Prioritize activities that put your artwork in front of appreciative audiences who resonate with your work. Remember, context matters. A master violinist playing in a subway station is largely ignored. 2. Avoiding Misrepresentation: Be mindful of how your work and identity are portrayed in promotional materials, exhibitions, and publications to ensure alignment with your brand and values. 3. Online Presence: Consider activities that enhance your online presence and visibility, such as online galleries or social media campaigns. 4. Connection: Participate in events or groups where you can network with other artists, collectors, and industry professionals. 5. Originality: Seek opportunities that elevate the memorability of your art and provide recognition through new channels. 6. Alignment with artistic vision: Choose experiences that align with your artistic goals, preferred style and subject matter. 7. Sales and Marketing Potential: Evaluate activities that offer potential for new sales and marketing opportunities. For example, they could attract new students, result in awards or features. 8. Self Improvement: I personally strive for a balance between adventures that offer me equal measures of acceptance and rejection because that is the space that fosters growth and learning for me. By considering these factors and reflecting on past experiences, artists can make informed decisions about how to allocate time and resources. We all want to be most vested in the activities that best support our artistic journey. What are some of your considerations when you decide what efforts deserve part of your 24 hours each day? Debra Keirce Join me each month for free updates on this art adventure at FASO Loves Ryan S. Brown’s oil paintings! See More of Ryan S. Brown’s art by clicking here. Wouldn’t You Love to work with a website hosting company that actually promotes their artists?As you can see, at FASO, we actually do, and, Click the button below to start working Get Started with FASO for Free You're currently a free subscriber to BoldBrush. For the full experience, upgrade your subscription.
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