How ecommerce brands are incorporating live streaming into digital strategy
Touted as ‘QVC for the digital age’ – live commerce is a concept that hasn’t truly yet taken off outside of China.
However, with consumers increasingly buying online, big brands are now starting to experiment with live-streaming, and new live commerce platforms are also emerging. The question is – will consumers embrace it in the same way? |
How the growing threat of digital protectionism could affect marketers
The world is an increasingly tumultuous place and while the digital economy has continued to prosper, there are signs that global geopolitical tensions could have meaningful spill-over into the digital economy. |
The Animal Crossing phenomenon: More than just good timing
The 2020 Animal Crossing phenomenon wasn’t purely brought about by coincidence – after all, the franchise is almost twenty years in the making.
Lizzy Hillier gives her take on how a mixture of branding, marketing and game design helped to make the game such a hit, all the while being given a big boost by unprecedented circumstances. |
Museum and gallery virtual tours: How does the experience measure up?
GLAM (galleries, libraries, archives, and museums) is one of many sectors that has embraced digital technology during the coronavirus pandemic, using it to help satisfy our desire for real life activities. |
A day in the life of… Justine O’Neill, Director at Analytic Partners
Justine O’Neill is Director at Analytic Partners, a global analytics consultancy and technology company. We caught up with O’Neill to find out how what her average day looks like at the moment, and how her firm’s clients are coping. |
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