How Elf Cosmetics Created the Most Influential Campaign on TikTok

More than two million videos with campaign's original music were created.

Ads were running 'until at least' this past August.

What's now the lobby was used as a loft in the Tom Hanks movie Big.

Pop-ups tied to "More Together" campaign raise funds for Military Mama Network.

Their favorites included avocados, Jack Ryan and Old Town Road.

The Facebook-owned company denied that advertising spurred the policy change.

The agency is looking into potential antitrust violations.

Startup Ogury raises $50 million on its trove of user-provided data.