| | | | | How Embracing Cloud-Based Technology Is Paying Off for Advertisers Brands are seeing greater returns on investment By Christopher Heine The hottest thing in the brand ecosystem, the marketing cloud, could stand to find a new name for itself. Advertisers across the spectrum are not only finding clarity in the cloud, they're basking in the sunny warmth of greater returns on investment, working with the likes of Marketo, Adobe, Oracle and Salesforce. And the forecast...
Read more » | | | | | | | | | | | Neuroscience Study Finds Ads on Pandora Outperform TV and Radio Spots Can songs shape memories? By Marty Swant Much has been written about what our brains look like on music. But what kind of chords are struck when songs play with ads? To better understand how personalized listening affects the impact of advertising, Pandora commissioned Neuro-Insight--a neuro-marketing company--to measure brain activity in real time as 100 people were exposed to various ads while...
Read more » | | Vimeo Is Adding 360-Degree Video Capabilities As Facebook expands its own offering of the format By Marty Swant Vimeo has added 360-degree video capabilities, which could help it catch up with competitors such as YouTube, Twitter and Facebook as more brands and content creators test out the emerging medium. Vimeo announced today it will let creators upload, share and sell 360 video on the platform, saying it thinks creators already using Vimeo could...
Read more » | | Taboola Is Now Letting Marketers Run Mobile App Download Campaigns It's looking to take a bigger bite out of the growing market By Marty Swant Taboola, a content discovery platform that works with hundreds of publishers, is expanding its personalized recommendation offerings to include the mobile app download space--a move that its founder says could potentially help win money away from the growing market dominated by Google and Facebook. For the launch, announced today, Taboola will begin working with advertisers...
Read more » | | | | | Users Can Now Place Geotagged Stickers on Instagram Stories It's copying Snapchat again By Marty Swant Instagram users hanging out in New York City or Jakarta this week might want to get in the sticker state of mind. Today, the company is rolling out geotagged stickers for Instagram Stories. The feature allows users of the platform's more ephemeral format to post location-based stickers highlighting neighborhoods and landmarks in certain areas within...
Read more » | | Google AMP Is Expanding to the Asia-Pacific Region Could reach another 1 billion users By Marty Swant Google is expanding its accelerated mobile pages program to the Asia-Pacific region with hopes of reaching another 1 billion people. Today, Google announced that major Chinese search engines including Baidu and Sogou are joining AMP, bringing around 90 percent of the Chinese search market into the fold of the open-source project. Another newcomer is Yahoo...
Read more » | | Salesforce and IBM Just Teamed Up for a Super-Charged Marketing Cloud Einstein, meet Watson By Christopher Heine Most people didn't see this partnership coming--IBM and Salesforce are combining data sources and predictive capabilities to offer the latter's customers a super-charged marketing cloud. Both companies offer so-called marketing clouds, though Salesforce's leans more directly toward brands' customer relationship management needs (email, lead-generation, ad targeting) while IBM has gained notable recognition for its artificial...
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