Here’s the story of esports’ evolution from the grassroots days to today’s corporate landscape, in the words of esports-industry experts and OGs.
| With its arena-filling events and six-figure salaries, the esports industry has come a long way since the early days of competitive gaming. Here's an oral history. Additional coverage: As Covid concerns continue to wane and people venture back outside, baby care brand Coterie is leveraging OOH advertising. To drum up support for the latest installment Dragon Ball Z, Toei Animation turned to Fortnite for a crossover fans of both franchises have dreamed about for years. DTC orthotics brand Fulton is pairing guerilla-marketing efforts with digital to help the one-year-old brand stand out to younger consumers -- well before they need to think about orthotics. Other things to know about Join us at the Digiday Publishing Summit from September 19-21 in Miami to hear from an influential group of publishing execs on how media organizations are building a more sustainable future. Don't wait to secure your pass, there are only a few spots left. No publisher can recession-proof their business, but they are working to stand out to advertisers during tough economic times with the promise of engaged reader communities. Sponsored by OpenWeb. Join this webinar on September 14 at 1 p.m. EDT to learn how marketers can use the extended cookie deprecation timeline to develop strong data management strategies. Sponsored by Adobe. | | |
|
howdy! howdy! howdy! howdy! howdy! |
