howdy! | Marketing on Instagram | | | | Instagram users having healthier experiences helps advertisers by making them feel less guilty for pouring their ad dollars into a hate-filled platform. | | |
| Sponsored by Xandr | | | | Every year some of the biggest names in the ad industry take the stage at Cannes Lions — the international festival for creativity — to share insights, inspiration and learnings, and 2019 was no exception. | | |
howdy! | Marketing on Platforms | | | | CBD may be a booming business — in recent years, brands have added CBD to everything from makeup to petcare; by 2024, BDS Analytics estimates that CBD sales will be more than $20 billion in the U.S. But advertising CBD products isn’t easy. | | |
| Sponsored by pantheon | | | | It’s normal for digital marketers to feel overwhelmed when dealing with the challenges that can come with a major launch, but when armed with the right tools and know-how to combat the most common obstacles, your team can set sail without a hitch. | | |
howdy! | Modern Retail | | | | Pinterest has developed a reputation for being a top-of-the-funnel advertising platform. It’s the place where customers go to when they’re first starting to research a product, not after they’ve already decided what set of luggage or sneakers they want to buy. Pinterest sees that as an advantage for digitally-native brands. But that also presents a challenge – because Pinterest users are just beginning to research products, they often take longer to actually buy than users acquired through other platforms. | | |
howdy! | Subscriptions | | | | Legacy news publishers including McClatchy, Gatehouse and The Dallas Morning News have been adapting their sports-only paid subscription products now that pent-up demand has subsided. | | |
howdy! | Publishing on Facebook | | | | “That is of no big surprise that someone like Spiegel is ‘trustworthy’. The big question is the impact on reach and monetization for publishers.” |
|
