WardsAuto – Customer Experience Edition
WardsAuto The Big Story - Dealer Issue
 

JULY 12, 2018

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Dealer Websites, Then and Now

“We were ahead in our thinking,” Lindsay Duffield says of bringing payment calculators and credit applications to BMW dealership websites.

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Auto Dealership Mystery Shopping Indicates Which Brands Rock

For the first time, Audi dealers top the Pied Piper Satisfaction Index. In the cellar is Tesla.

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French Automaker Stays Open-Minded as It Readies for American Comeback

As CEO of the French automaker's new North American unit, Larry Dominique says he is "looking at and for folks who think differently, think new."

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Dealers Should Do These Five Transformative Things

Frank Ferrara offers new-age advice during a presentation entitled “The Dealership as the Neighborhood Mobility Center.”

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