Building a long-term FinTech business takes time and effort. The most critical parameter that determines any startup’s success is the number of customers it acquires and retains. But let’s face it, bringing new customers is no easy task.
FinTechs tend to spend much time, effort, and energy in drawing customers to their platforms and applications only to realize that their efforts have been futile. Furthermore, with increased competition, it has become even more challenging to attract and then onboard customers. With all the money spent, tracking customer acquisition costs has become one of the key metrics closely inspected by FinTechs. |
