The coronavirus pandemic has forced fragrance brands, which historically have driven most of their sales through stores, to think digital. Nikki Gilliland examines how fragrance brands are slowly mastering online channels thanks to Covid-19.
Sport and video games are closely intertwined in the minds of consumers, and on YouTube these interests create rich territory for brands to reach audiences effectively.
"The biggest shift in my day to day has been the need to rethink our approach to marketing activities, and to not be afraid of change or try untested ideas. ... It's not always about perfection, it's about being able to move quickly, stay relevant and remain relatable to customers."
AI, Machine Learning and Predictive Analytics Best Practice Guide A practical and useful guide that comprehensively covers the key areas involved in the application of AI/ML and predictive analytics to augment marketing practice and enhance customer experience.
The Fundamentals of Modern Marketing Mindset What is mindset and what is a ‘modern marketing mindset’? What is the relationship between mindset and individual performance? How can mindset underpin career success and broader organisation success?
Our virtual conference will provide you with the knowledge and skills to make the most of the ecommerce boom, with topics including; data-driven ecommerce strategies, the future of multichannel retail, social commerce and learnings from D2C. Hear from ecommerce experts from ALDO Group, Dixons Carphone, Nestle, Unilever and many more. Early Bird passes are now available.
Discover what steps you can take to make the most of the ecommerce boom as we explore how to adapt to the opportunities and challenges that lie ahead. Early Bird passes are available now.
