More than 75 partnered creators divested from G Fuel after learning about the firings, including prominent voices such as NFL quarterback Kurt Benkert.
| More than 75 partnered creators divested from G Fuel after learning about recent firings, including prominent voices such as NFL quarterback Kurt Benkert. Here's a look at how G Fuel's toxic working environment made the energy drink brand's influencer marketers jump ship. Additional coverage: This week's Future of TV Briefing recaps what transpired over the summer for the TV, streaming and digital video industry. With the NFL football season starting this week, Pepsi is launching new sweepstakes targeted at football fans through Instacart that will give fans a chance to stay in a branded tiny home. A recent Digiday+ Research survey found that the vast majority of publishers agree a recession is coming, but worry concerning an impending recession and actions being taken to prepare aren't proportional to those expectations. Other things to know about Join us for Digiday's Media Buying Summit: The Programmatic Buyer from October 12-14 in Palm Springs to hear from leaders at Digitas, Havas, Publicis Imagine and many more. Consumers want brands to embrace diverse voices and pursue greater representation in their advertising efforts. Sponsored by Amazon Ads. Download this report to learn how agencies are leading the way into the future of data-driven personalization. Sponsored by Resonate. | | |
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