In the face of persistent uncertainty, and with demand for digital services and experiences at an all-time high, customer service has become even more crucial for businesses. This has accelerated a number of trends taking place across sectors, from automation to social messaging, AI-powered technology to bespoke digital customer service.
Senior executives perceive mindset to be more important to success than skillset or even experience – and yet few companies actively work to understand and optimise it.
Join Econsultancy's upcoming virtual briefing to learn more about the crucial role played by mindset in innovation, organisational transformation and career success, with insights from an expert panel of marketing leaders and Econsultancy's latest best practice research.
In just a few short years, shopping journeys have evolved from what was traditionally ‘search, click, buy’ to more continuous cycles of activity. With potentially dozens of different influences going into the decision-making process, consumer journeys are now longer and more complex and often span multiple channels.
Jim Clark explains how brands can leverage the opportunities presented by social selling and marketplaces and why convenience is more than just a 'Buy Now' button.
Patrick Johnson is the CEO of Hybrid Theory – a digital services partner for brands and agencies. We spoke with Johnson about what his typical working day looks like currently, and how it has been affected by Covid-19.
Ecommerce Quarterly: Q3 2020 A guide to what is happening right now in ecommerce and what you need to be aware of. This edition of Ecommerce Quarterly is heavily influenced by the impact of Covid-19.
Social Media Platforms Trends Report Econsultancy’s Social Media Platforms Trends Report is a comprehensive summary of the key trends in social media in 2020.
How do B2B businesses make remote selling and client management as profitable and as human as possible? And what do great B2B commerce experiences look like for the second half of 2020?
Explore the findings of our latest Marketing Mindset research, which covers key insights into the role mindset plays in delivering success and its crucial part in crisis times and beyond.
Announcing Lego, GSK & M·A·C Cosmetics as FoM20 headliners Find out how these top marketers are tackling the processes, structure, culture and capability required to better deliver for customers in 2021 and beyond. To celebrate, we’re running an exclusive discount for just this week! Save £50 by getting your Digital Festival Pass by Friday 11 September with the code FOMFLASH50.
