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What impact has Fyre Festival had on influencer marketing?
We all know how it turned out. But, what’s happened to the influencers caught up in the scandal? And more to the point: what has been the impact on influencer marketing as a whole?
55% of marketers say ‘better use of data’ for audience targeting is a priority in 2019
Why is personalisation still a challenge for marketers?
A day in the life of… Tech Director at Byte, a marketing technology agency
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Skills of the Modern Marketer
Based on an extensive study of 500 marketers and a review of the academic and professional literature, this report identifies the key issues, challenges and opportunities around the evolving skills of modern marketers in response to the rapidly changing digital marketing and media environment.
 
Harnessing the Power of Personalisation
As well as being a major differentiator, personalisation has been proven to increase ROI, sales and revenue and increase customer acquisition, loyalty and retention. This report uncovers best practice principles and considerations for developing a personalisation strategy and includes some of the strategies and tactics that are working well for companies.
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While A/B testing has been around for years, many marketers haven’t tapped into the full potential of experimentation. Controlled experimentation removes assumptions and guesswork by truly measuring the impact of explicit changes. This empowers brands to conduct true data-driven marketing that is tailored specifically to their target audience.
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Fast Track Digital Marketing
London, March 6-7
NEW! Masterclass: Advanced Digital Marketing
London, March 6-8
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Econsultancy
 
“Content” is all the rage in digital marketing, and it has been ever since brands realized their first websites gave them the power and means of production to publish their own messages and information without depending on the press or advertising to distribute it. In this ebook, we'll explore how to lay the foundations for a sensible content marketing strategy, based on technologies and structures we’ve seen succeed with our customers and the Acquia Platform.
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