This week: Hearst leaps from the green screen to the cloud, shoe company Bata polishes omnichannel marketing, and a high-performance computing cloud comes to businesses west of the Andes. Plus: Learn to use cursors for private SQL areas to get the most from PL/SQL.
Hearst, a diversified media and information services company, went from legacy finance applications and minimal HR technologies to the cloud, breaking down silos built from decades of acquisitions and achieving new levels of insights.
Shoe company Bata’s commitment to omnichannel marketing and sales pays off as the pandemic shifts shopping from physical stores to online, where “Angela,” a customer persona, demands the best fashion and comfort.
Startup BotSupply delivers insights on chatbot interactions with customers and employees to help find new revenue streams and boost customer experience.
Cursors provide pointers to private SQL areas, unlocking the power of PL/SQL. Find out how to get the most from cursors. And read the entirety of our PL/SQL 101 series to master the language that’s fundamental to Oracle Database.
