How Humanscale pivoted from in-office to the WFH furniture market

How Humanscale pivoted from in-office to the WFH furniture market In just two weeks, Humanscale’s CMO, Leena Jain worked with her team and a DAM to create a brand-new work from home (WFH) campaign

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ClickZ Daily: April 20, 2021

Case Study How Humanscale pivoted from in-office to the WFH furniture market Jacqueline Dooley The pandemic threatened the core of Humanscale’s business model. Here’s how they used DAM technology to target an entirely new market in just two weeks Read more

Digital Advertising Being an effective marketing leader with Mark Evans, Direct Line Group Kamaljeet Kalsi Leadership, the exciting yet volatile future of marketing, and sector-specific challenges Read more Digital Transformation How technology is changing the role of the CMO in 2021 Michael Collins In a world with rapidly advancing technology and changing customer attitudes, the CMO's role is an important one - making it key to stay agile, adaptive, and relevant while meeting the customer and marketing needs Read more Advertising & Promotion How will technology transform the fragile client/agency ecosystem? Bruno Gralpois What radical changes should advertisers expect in a post-COVID world that is technology-led and rapidly changing? And how should they best prepare themselves to take on these new opportunities? Read more Commerce & Sales How app-free contactless payments are retailers’ and shoppers’ little helpers Val Vacante Val Vacante highlights the epic growth in contactless payments and how app-free experiences are the ultimate helper for retailers and shoppers Read more

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