The U.S. Tennis Association and IBM’s new features include using generative AI to create real-time match reports and AI-generated long-form articles reviewed by USTA’s editorial team. Additional coverage: Other things to know about - Only a few weeks left until Retail Media Strategies on September 12 in NYC. Join us to explore the rise of retail media and connect with leaders from Microsoft, Banana Republic and more. Register now to secure your spot.
- By establishing acceptable content thresholds and policies for the use of AI in political ads, publishers are taking steps to reduce risks while driving political ad revenue. Sponsored by The Media Trust.
- From Modern Retail: Retailers are increasingly making their audience and sales data available, creating an opportunity for brands hungry for new consumer insights. Sponsored by Flywheel.
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| Top Stories |  | | Ivy Liu |
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| | | | | Additions include match reports delivered within minutes and AI-generated long-form articles edited by a human editorial team. | | |
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howdy! | | | | | Time CEO Jessica Sibley joins the latest episode of the Digiday Podcast. | | |
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| | | | | Fans are willing to subscribe to multiple platforms to follow their favorite teams, making sports a critical tool for attracting and retaining viewers. | | |
howdy! | | | | | Advertisers have come to expect the unexpected this election cycle and ad buyers are keeping an even closer eye on how the election cycle is shaking out. | | |
| | | | | To combat signal loss, brands are combining datasets, using data enrichment for additional insights. | | |
howdy! | | | | | To wrap up Digiday+ Research’s 2024 CMO Strategies series, we’re looking at some of its biggest trends and breaking down key findings from each report. | | |
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| | | | | Despite DSPs’ popularity, media buyers and sellers prefer direct connections for TV advertising and have built workflows that eliminate the need for a DSP. | | |
howdy! | | | | | The program, helmed by Verizon CHRO Sam Hammock, allows interns access to group project and business unit work focused on gaining skills through real-world experience. | | |
howdy! | | | | | Netflix is currently left offering modest scale in terms of reach, high CPMs, limited targeting capabilities and little in the way of measurement, at least for now. | | |
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