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How Instagram Combined Art and Commerce With Facebook’s Scale to Become an Advertising Powerhouse The app had to evolve quickly to get where it is today By Marty Swant If Andy Warhol were alive today, there's little doubt the godfather of pop art would be a master manipulator of social media. And the 20th century icon--who started out making print ads in the 1950s--would likely be drawn to, in particular, the image factory that is Instagram. Instagram CEO and co-founder Kevin Systrom isn't Andy...
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Google Expands Its Exchange Bidding Program to Include More Than 100 Publishers It's moving beyond beta testing and adding OpenX as a partner By Marty Swant Google is broadening its program for exchange bidding, moving beyond a closed beta that some publishers have been testing for months. Today, Google announced its expanding its exchange bidding program for DoubleClick publishers and advertisers, which the company said has led to higher lift for advertisers, faster programmatic bidding and more revenue for publishers. The...
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Facebook Says Users Turn to the Platform During Commercial Breaks When They’re Watching TV The company pointed to mobile useage By Marty Swant When it comes to consumers, Facebook has a message to marketers buying ads on television: they're just not that into you. According to research released today, people watching the season premiere of an unnamed but popular TV show chose to ignore the commercials and instead turn their attention to--you guessed it--Facebook. The social network surveyed...
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Disney and Buffalo Wild Wings Are Making Mobile Video Ads More Interactive AdColony debuts a system that offers custom creative By Christopher Heine AdColony wants to make mobile video ads more interactive, and today it's unveiling what looks to be a flexible system called Aurora HD Video. For example, Disney is running custom trailer ads on the program to promote its movie Pirates of the Caribbean: Dead Men Tell No Tales. The ad sends viewers on a virtual...
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How the Top 5 Social Media Platforms Spent Their Marketing Budgets Last Year Data for Facebook, LinkedIn, Twitter, Snapchat and Pinterest By Christopher Heine Kantar Media just analyzed the $117.9 million spent on marketing in the U.S. last year by Facebook, Twitter, LinkedIn, Snapchat and Pinterest. Facebook by far outspent its competitors in 2016, running campaigns to the tune of $80.7 million, which represents a 260 percent year-over-year increase. While LinkedIn increased its marketing spend by more than five...
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Facebook Live Videos Are About to Become a Lot More Accessible to Deaf, Hard-of-Hearing Users Publishers can add closed captions or work with third-party captioning companies By David Cohen Facebook announced Tuesday that publishers of Facebook Live videos can now add closed captions in order to make those videos more accessible to users who are deaf or hard-of-hearing. Product manager Supratik Lahiri and director of accessibility Jeffrey Wieland said in a Newsroom post that daily watch time for Facebook Live videos has quadrupled over...
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Pinterest Just Raised Another $150 Million, Putting Its Value at $12.3 Billion Visual search technology will benefit, as will global expansion By David Cohen Pinterest announced Tuesday that it raised $150 million in capital from existing investors, valuing the company at $12.3 billion. The additional capital will be used to make further investments in visual search technology and global expansion, Pinterest said in an email to Social Pro Daily, adding more specific details: Advance computer vision in first-of-its-kind products...
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