| | How Johns Hopkins Medicine adapted its content strategy in the Covid-19 pandemic
To cater to rising public interest in Covid-19, Johns Hopkins Medicine quickly developed a search and content strategy early in 2020, changing the way it worked with experts across the organisation to make the most of its content architecture.
Aaron Watkins, Senior Director of Internet Strategy at Johns Hopkins Medicine, explains how the new approach helped Johns Hopkins surface vital health information to the general public. |
Three UX and accessibility lessons from National Rail’s greyscale fiasco
On Sunday 11th April, National Rail switched its website to greyscale as a mark of respect for the passing of the Duke of Edinburgh - a change that made the website difficult or impossible to use for many of its customers.
While the change was reverted the following day, there are a few worthwhile lessons in UX and accessibility that can be taken away from the incident. |
A day in the life of… James Smith, MD at The Kite Factory
Today’s ‘Day in the Life’ features James Smith, the managing director of media agency The Kite Factory. James discusses The Kite Factory’s growing focus on mid-funnel measurement, how it has helped clients navigate the past 18 months, and what the future holds for marketers. |
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| Econsultancy Live: ‘What’s next for CX?’ – 27-28 April
Join 600 senior digital & marketing professionals for 12+ hours of unmissable CX content across 2 days. Not to mention the 40+ expert speakers from brands such as; Alibaba, easyHotel, Tony’s Chocolonely, Zurich Insurance and more, ready to share their knowledge. Get your pass now! |
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| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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