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How Las Vegas Is Helping the City Heal With Two Perfect Lines of Copy R&R's Arnie DiGeorge on the agency's emotional new ads By Tim Nudd LAS VEGAS--The ads are all over town, from digital billboards at the airport to the famous marquee displays outside the major hotels and casinos. Two lines of white copy on a black background: We've been there for you during the good times. Thank you for being there for us now. Below that are the Las...
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NCAA’s Southeastern Conference Celebrates 50th Anniversary of Integration in New Campaign The Richards Group created the historic spot By Erik Oster The NCAA's Southeastern Conference (SEC) looks at a historical milestone in its latest campaign. The campaign, from SEC agency of record The Richards Group, celebrates the 50th anniversary of the integration of SEC varsity football with "Together, It Just Means More." "We hold dear the traditions, we hold high the trophies," begins the voiceover, over...
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