Also: Day one of this year's IAB NewFronts Marketers and agencies are still in the early stages of testing live shopping features, but they believe it has the potential to shape commerce media and video content.
| Marketers and agencies are still in the early stages of testing live shopping features, but they believe it has the potential to shape commerce media and video content. This article is the second of a six-part, limited series exploring the challenges and opportunities associated with commerce media, from e-commerce to retail media networks. More from the series. Additional coverage: Day one of this year's IAB NewFronts focused on new ad offerings, slates of video content and streamers, platforms and publishers' ability to engage specific audiences, from Gen Zers to diverse and passionate viewers. Marketers who were once enamored with the potential for a super personalized paid media strategy are the same ones now enamored with the power of organic social and brands exploding on TikTok. More in this Digiday+ Marketing Briefing. The connection between YouTube Shorts and YouTube's more lucrative long-form video platform has proven valuable enough for Jorge Soto to orient his short-form video strategy around the platform. Ad tech companies are given until July 31 to agree to new pricing models, provided they have publisher agreement. Other things to know about For publishers, recommending content has likely been a part of their repertoire for some time, helping them engage readers and contribute to revenue. New technology is helping publishers take content recommendation optimization to the next level. Produced in partnership with Marketecture. Impression-based buying has become a cornerstone of media planning for auto brands looking to reach connected consumers. Sponsored by DISH Media. Diverse audiences are valuable, but overly cautious block lists are sometimes preventing a range of readers and viewers from discovering brands' content. Sponsored by Channel Factory. | | |
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