How luxury brands are building customer loyalty through digital channels

Luxury retailers do not typically offer loyalty programs, with regular point-based price discounting schemes going against the high-end and aspirational style of branding that the luxury sector is known for.
For brands striving to be competitive, however, reputation alone is simply no longer enough to inspire loyalty. With demand for omnichannel on the rise, here is how brands are using digital channels to build customer loyalty.

The marketing shift is on this year as third-party cookies are being phased out in 2023. Growing digital privacy concerns are making it harder for brands to track consumers and gather the quality data they need to personalize their campaigns.