Facebook’s data download tool gets an update. In another move aimed at transparency, the social giant has added new sections to its ‘Download Your Data’ and ‘Download Your Information’ tools for Facebook and Instagram, respectively. The updates include three key new sections: 1) Interactions on the two platforms (including profile updates, Page and post Likes, comments, etc.); 2) Inferences on how the system correlates behavior with relevant content; and 3) Categories assigned to Instagram accounts, which show users the interest areas it assigns to users to suggest content in the Explore tab. Why we care: The tools are designed to give users visibility into the data it collects to surface more relevant ads and content. Likewise, Facebook’s emphasis on transparency in the process could lay a foundation for more trust between consumers and advertisers as users gain a better understanding of how targeting works. As the old adage goes: We only fear what we don’t understand. Source: Facebook

Heartbeat taps TikTok for brand partnerships. Influencer marketing platform Heartbeat is expanding to TikTok, allowing Heartbeat’s clients (i.e. brands) to work directly with TikTok creators (i.e. influencers) that have either macro, micro, or nano followings. Why we care: The expansion includes various targeting options using Heartbeat’s campaign and deployment tools, along with real-time insights such as likes, comments, shares, and impressions. For brands looking to dip into TikTok’s growing popularity, working with an influencer could be a relatively easy way to get started. Source: Mashable

This guide from MarTech Today examines the market for local marketing solutions and the 5 critical elements for local marketing success: Listing Management, Local SEO, Local Landing Pages, Reputation Management, and Paid Search and Social Media. Also included are profiles of 17 leading local marketing solution vendors and capabilities comparisons.

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This is a difficult time for us all. We are sharing a mindfulness exercise daily to help those interested to take a moment to decompress and regain focus. If you have a tip or exercise to share with the community, please email me at tpeterson@thirddoormedia.com.

This week, we have suggestions from Tara Martello, a meditation and mindfulness coach based in Philadelphia. Today’s exercise: Place your hands on your belly. As you inhale, feel your hands expand outward. Then exhale, allowing your hand to move in toward your body. Repeat 5 times or until calm.

Join us online April 21-23 for Discover MarTech: A Virtual Event For Strategies & Solutions! Live keynotes from MarTech Program Chair Scott Brinker and Real Story Group’s Tony Byrne, in-depth marketing technology training, and exclusive community networking – all yours, all free.

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IAB: Mission-based marketing jumps 42% amid coronavirus – Marketing Dive

How Brands Should Speak To Consumers During The COVID-19 Pandemic – Forbes

Apple acquires Dark Sky, Android version shutting down in July – TechCrunch

Zoom isn’t actually end-to-end encrypted – The Verge

How Digitally-Fueled Customer Support Can Drive Ecommerce Growth – Multichannel Merchant

How To Find The Bright Spots In A Bad Ad Economy – AdExchanger