| AI-powered agents are all the rage these days. Today, contributor Milton Hwang explains what makes these agents different from pre-AI-hype marketing automation tools and AI chatbots. He also has tips about creating prompts to tailor the agents to your needs. Also today, insights on what’s expected to be a record-breaking holiday season for ecommerce. Find out what to expect in the coming months, including how holiday shopper behavior varies by age group and income level. The holidays keep moving back due to early promotions — and some shoppers budget holiday shopping year-round. We’ve also added two new sections to your MarTech newsletter starting today. The first highlights MarTech research, beginning with our MarTech Replacement Survey report. MarTech also produces in-depth, free MarTech Intelligence Reports to help you make informed decisions on tools. Look for them in this section as well. Finally, our new What they’re saying section features quotes from the subject-matter experts who contribute to the site and the people the editorial team interviews for stories. Find additional insight in the links in this section. Chris Wood
Editor | 