| | How marketers can equip themselves to navigate a GenAI-dominated landscape: Insights from Digital Shift
The Q1 2025 Digital Shift packed in insights about a raft of developments in the world of GenAI, from the intersection of large language models (LLMs) and search to the AI-enhanced martech landscape, to how marketers are adapting to an industry increasingly shaped by these new technologies.
Over the course of the session, Perkin answered questions on these themes, addressing the skills needed for new marketers entering the industry and the thorny problem of optimising for brand visibility in AI models as well as how brands can evaluate the suitability of AI-enhanced martech offerings. |
65% of executives expect the use of AI to drive growth in 2025
In partnership with Adobe 
Adobe’s latest AI and Digital Trends Report, produced in partnership with Econsultancy, suggests that 2025 is the year where executives expect generative AI to truly transform how brands operate.
Based on a global survey of 3,400 executives and 8,301 consumers, the report provides a deep dive into how businesses and consumers view AI’s role in shaping the next era of digital experiences – from improving ways of working to meeting expectations around personalisation to the emergence of virtual shopping assistants.
However, the road ahead isn’t without its hurdles. Data silos, the need for transparency, and moving projects beyond the experimental phase all stand in the way of unlocking generative AI’s potential. |
|
|
|
|
|
| The Marketing Capability Leaders Forum
June 12th, Waterloo, London, 9am GMT
At Econsultancy HQ, we’ll be hosting our Q2 meet-up for senior leaders in marketing and ecommerce. You’ll hear from a panel of marketing leaders as they reveal how they have navigated transformation, placing capability at the heart of their strategies.
Please note, the forum is invite-only, so registrations are subject to approval. |
|
|
|
|
Social Trends Quarterly – read or listen to all the updates from Q1
Unexpected developments abound and new (and old) challengers emerge in a social media landscape that seems more dynamic than ever in this edition of the Social Trends Quarterly.
Stories this quarter include the reverberations of the potential TikTok ban through the social media landscape, Meta’s moderation changes, and Reddit’s rebrand of ‘conversation’ as ‘the new influencer’. Read online or listen to the podcast edition hosted by senior analyst Lynette Saunders and report author Rebecca Sentance. |
|
|
|
|
Econsultancy London
Floor 14, 10 York road,
London, SE1 7ND, UK
 +44 20 7970 4322 | | Econsultancy New York
205 Hudson Street, 7th Floor
New York 10013, United States
929 577 9564 |
|
|
|
|
Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
You are receiving this email to newsletter@newslettercollector.com as you are opted in to receive the Econsultancy Pulse. You can change your email settings or unsubscribe from the Econsultancy Pulse.
Econsultancy is part of Xeim Limited, part of the Centaur Media plc group
Registered in England and Wales with number 5243851
Registered office at Floor 14, 10 York road, London, SE1 7ND
Copyright © 2025 Centaur Media plc and / or its subsidiaries and licensors. All rights reserved. |
|
|
|
| | |
|
