How will you know it’s your turn for a vaccine? -
| “Business Insider Intelligence FYI” is part of your subscription to the Business Insider Intelligence Marketing Newsletter. View in browser here. | | Why Locally Relevant Advertising for the COVID-19 Vaccine Will be Critical to Its Success | | | |
Locally Relevant Advertising Critical to COVID-19 Vaccine Success
| | | | | | | Knowing and believing are two different things. The CDC and health care experts advocate the taking of the vaccine to lower the chance of a person getting COVID-19 and to reduce the spread through communities.
Still, many remain reluctant to take it. Consistent and personalized messaging at the local level—mindful of age, race, and ethnic group—on the vaccine's efficacy and availability is essential to building trust and dispelling misinformation.
Inform and Inspire Leverage the power of local reach and influence to establish trust Utilize behavioral insights to personalize messaging Engage consumers on mobile devices and preferred platforms with timely updates Use keyword targeting to respond to searches in real time | | Communication tools and resources → |
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