How marketing leaders embrace digital trends; Twitter users ridicule longer character limit; Mistakes that can alienate your staff; Punch up your branded copy; and much more

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Top stories for 09.27.17

Marketing
How marketing executives are conquering digital trends

As the communications landscape becomes increasingly infused with social media and content marketing responsibilities, leaders must respond to take advantage of them. Here’s how.

	Social Media Twitter doubles its character limit—and users aren’t pleased The platform overlords hope its new tweet size can attract more users and better balance messages across languages, but many users worry it’ll destroy brevity.

	Corporate Communications 4 sins of omission that deflate morale—and could deplete your staff Acknowledge when someone leaves the company, cultivate a sense of community, communicate when change is afoot, and, for the love of Pete, show appreciation for a job faithfully done.

	Writing & Editing 4 tips to spruce up marketing and PR copy To improve your writing, you should delete fluff, avoid repetition, use enticing language and read your work aloud.

	Awards Do your visuals tell powerful stories? Ragan’s 2017 Video and Visual Awards wants to showcase the talented communicators who use compelling visual concepts to tell their stories.

	Crisis Communications Equifax CEO steps down amid backlash The company’s chief retired ‘effective immediately’ only weeks after its data breach affected 143 million people. Some say the move is an attempt to duck out on his responsibility.

	Webcast Alert 3 ways to plan for a crisis before it strikes Don’t get caught off guard by threats to your reputation. Follow these expert tips to plan for the worst.

	Content Creation 19 tools to craft engaging social media content Cut down the time it takes to make engaging videos, text and images to share online with these resources.

	Corporate Communications Communications at Tesla: Forget the chain of command Elon Musk says employees should go around their managers if necessary.

	Awards Wanted: Automotive, fashion and technology PR campaigns Is your work the best in your industry? We’ve added a new section to Ragan’s 2017 PR Daily Awards just for you. Enter your industry-specific campaign. Save $50 when you enter by Oct. 13.

	Political PR Does newsworthiness trump Twitter’s terms of service? The platform recently responded to criticism that it hasn’t taken down President Trump’s tweet directed at North Korea’s Kim Jong Un, but its explanation didn’t quell backlash.

	From the Archives 7 tips for writing a killer press release A press release isn't about clearing your desk or making the boss happy. It has just one goal: eliciting a call back from a reporter. Here's how to do that.

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