Here’s how BuzzFeed Inc., Dotdash Meredith and Vox Media are working on bringing their employees together, while also managing post-merger integrations.
| Now that the wave of omicron COVID-19 cases has ebbed, media companies are re-opening their offices. Some — from The Washington Post to Hearst — are requiring employees to be in the office certain days a week. But what does the return to office look like for publishers going through a merger? Read more below. Here's how BuzzFeed Inc., Dotdash Meredith and Vox Media are working on bringing their employees together, while also managing post-merger integrations. In this week's Digiday+ Media Briefing, senior media editor Tim Peterson looks into the scalability and interoperability issues that publishers are confronting with clean rooms. As director of team operations at Counter Logic Gaming, Summer Scott has spent her career advocating for her players. But despite the wholesomeness of Scott’s work, she's spent much of her tenure at CLG having to contend with fans who blame her for losses or otherwise make false assumptions about her role in the organization. Read more about her leadership. Finding a way to combat the ad industry’s ageism problem rather than continue to talk about it led 100 Roses From Concrete to recently develop a mentorship program for people older than 40 in advertising. To Jellyfish Group CEO Rob Pierre, the major platforms are just as important as clients, given their importance to marketing. He explains how that's worked to land bigger clients. From our sister site, WorkLife: The metaverse: A world of limitless opportunity for workplaces or just massive hype? WTF is asynchronous work? Other things to know about Join us virtually for the Digiday Commerce for Publishers Forum on May 19 where we'll bring together industry leaders to discuss how publishers are approaching commerce and consumer revenue. Using audience and outcome data, marketers are using creative refresh to consistently update CTV ads to yield better engagement and performance. Sponsored by MNTN. Despite the priority marketers put on personalizing digital experiences, they often don’t touch on what consumers actually find meaningful. To fix this, brands are adopting new strategies. Sponsored by Adobe. | | |
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